Navigating the complexities of marketing can be a challenge for many B2B companies in the industry. With limited resources andthe need for specialized skills, the choice of a external marketing department An increasingly attractive solution.
What is an external marketing department?
An external marketing department acts as an integral part of your business, but is run by a external marketing agency. This gives you access to a whole team of experts who can handle everything from strategic planning to implementation, without the need to hire in-house staff.
Advantages of an external marketing manager
To hire a external market manager offers several advantages:
• Specialized competence: Benefit from expertise in various areas such as digital marketing, SEO and content marketing.
• Cost-effectiveness: Reduce overhead costs by avoiding recruitment and training of internal staff.
• Flexibility and scalability: Adapt services to your business's growing needs.
• Focus on the core business: Let your team focus on what they do best while we take care of marketing.
Examples of successes at Driftklar AB and Compliq IT
Operational Ready AB
DriftAB, a young company with only five years on its neck, faced the challenge of attracting qualified staff in a competitive auction industry. By cooperating with us at LAPS AB, Driftready has:
• Improved employer branding: We developed a strategy to elevate the company's culture and values.
• Increased visibility on LinkedIn: The number of followers hasincreased to 2,800, which has strengthened the company's position in the market.
• Facilitated recruitment: With a stronger presence and clearer message, it has become easier to attract and hire legal talent.
Compliq IT
Compliq IT needed to modernise its digital presence andimprove its traffic. By switching to a website built in Webflow and continuously creating SEO-optimized content, we have helped Compliq to:
• Increase web traffic by 10% organically (non-ad): The new website is not only aesthetically pleasing but also optimized trial engines.
• Improve SEO Ranking: Regularly publishedrelevant content has strengthened their position in search results.
• Engage visitors: A more user-friendly website has led to longer visit times and higher conversion rates.
LAPS AB — Your creative partner for external marketing
At LAPS AB, we are not only experts in marketing and technology; we are also a creative company with a heart in the creation of digital media. Our passion for creativity permeates everything we do, from designing engaging content to developing innovative digital solutions.
Why choose LAPS AB?
• Creative expertise: Our love for digital creation means that we constantly strive to deliver unique and inspiring solutions.
• Tailor-made services: We tailor our offerings to the specific needs and goals of your company.
• Expertise in Webflow CMS: We build modern and functional websites that are easy to maintain and engage your visitors.
• Regional presence: With operations in Västerås, Stockholm and Skåne, we are always close at hand for our customers.
• Overall responsibility: We work independently in yourCMS systems, regardless of platform, so you can focus on your core business.
Take the step towards a stronger and more creative marketing
Choosing an external marketing department can bethe key to accelerating the growth and competitiveness of your company. With our combination of technical expertise and creative passion, LAPS AB can become your ideal partner on this journey.
Contact us today to discover how we can contribute to your company's success through creative and effective marketing.
