When websites have evolved over time with new features and new content, it is a good idea to stop and analyze if it is still logical and consistent.
On Driftklart we felt that the site had grown out of its costume and became inconsistent. The decision was then made that it was better to do a substantial facelift to make room for new content. The new page will give Driftklar a fresh new look, where both design and function are in sync.
LAPS works with Webflow which makes it easy to start a proper creative process from scratch without being locked into specific templates at a reasonable budget. Webflow is a tool that gives a lot of creative freedom and facilitates for updates to the site in the future, without a bunch of plug-ins.
As for the design, Pablo has been inspired by the modernism of the art era, which had an exhibition at Kulturen in Lund in spring 2022. It is an aesthetic that uses clean and straight lines, which suits the industrial target audience. The Sony Walkman's retro design was modeled on the side's sleek, flashy elements. LAPS invested in thinking more outside the box and seeing the site as a canvas.. A work of art in digital form that developed with Igor's special knowledge within Webflow and Pablo with the user in focus. The purpose of the website was to combine Driftklar's role in industry with a parallel focus on people/relationships. A mix of blue, more business-oriented colors has been complemented by dynamic animations, nice portrait photos and softly rounded dots. Moving elements highlight the type of content that is important for the visitor to discover.
An important part was to evaluate how the user interacts with the content by analyzing the data. Really good design occurs when you synchronize creativity with analyzing the web page's user flow, Pablo believes.
For Laps, human-centric design has been important where the user's needs are in focus. Therefore, Laps did not use an image in the header, instead weighing in that the user reads from left to right in a diagonal direction. Therefore, the headline is clear in a neat font to communicate the offer clearly without distractions. On the right was added a subtle vector-based lottery animation of the logo on the right. It almost looks like a watermark.
Because ease of use is important, the website builder is adapted to a flora of different screen sizes, ranging from mobile screens to large screens. It was also important that the page should load quickly. To guide the visitor right, some parts of the text have been animated to show where the user should put their focus, and in addition, many of the elements are clickable, not just links or buttons. The otherwise classic hero image has been replaced with a modern font that in itself becomes a cool design element. LAPS has dared to challenge classic industry dogmas without compromising functionality, structure or performance.
All this has been made possible with Webflow which is easy and inspiring to work in and does not limit the designer. You also avoid plugins and other heavy design that both degrade performance and can make maintenance difficult for the customer once the work is done. Everything can be done directly in Webflow.
Visits www.driftklart.se
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