Digital commerce is growing in popularity. Start creating the right conditions today to sell your products or services online. An important part is finding a CMS system that is easy to work in and helps achieve your business goals. Webflow is a reliable tool for all ecommerce merchants.

Easy to run ecommerce with Webflow

It's easy to run e-commerce with Webflow. The operation takes place through a SaaS platform and you do not have to think about downloading and installing anything, since everything takes place in the cloud. If you use Webflow, you don't need to be good at code. Instead, you can put your energy into creating a user-friendly and visually stylish website that has all the necessary features. As e-commerce streamlines, there are almost no limits to what you can do.

Give products the attention they deserve

To promote your products successfully, they need to be presented neatly and clearly. Both text and visual elements should create strong buying interest. With Webflow, you can easily create a design that highlights the product's benefits and other important information. Moving elements are an exciting feature that makes the webshop stand out from the competition. It can be a cool parallax effect, sideways animations, or movements activated by the mouse cursor. Everything is possible in Webflow!

We at LAPS created a professional website for Malin's pleasant jewellery company Diving Angel by combining personal and beautiful images with a stylish design. The graphics are accompanied by copy, which further strengthens the brand. The moving elements on the Diving Angel website consist of, among other things, an overlay effect on the CTA buttons and images that become moving when you hover over them. It adds up to a lovely dynamic. The photos are matched with elements with an organic layout. We have chosen to use a harmonious color palette with matching colors. The style also applies throughout the checkout process so that the customer recognizes himself. It was fun to realize Malin's vision - and most importantly, she was super happy with the result.

Product pages in Webflow

Every product deserves a good description and in Webflow there are several features that make it easy to highlight valuable information. It is important to post good product images to provide as fair a description as possible and reduce returns.

Product recommendations increase conversion

Visitors to your webshop want tailor-made suggestions when they click around on the different products. The easiest way to create a user-friendly online shop is to present similar products under the product that you currently clicked on. This is also a smart way to increase the total order value. Large e-commerce companies use powerful algorithms that provide accurate suggestions to the visitor.

Don't fall on the finishing line, think about the checkout process!

How many people don't abandon their shopping basket if it's too cumbersome to order? The best thing you can do is minimize the number of steps required to complete the order. An example is that the user does not have to fill in as much information and click in different boxes, or to provide important information early during the checkout process. Integrate different payment options using Webflow so that the customer can feel confident that everything is going right.

Create beautiful confirmation emails with Webflow that are sent to the customer after the purchase is completed - both order confirmation and delivery status. Thanks to a smart design feature, you can get a uniform, visual design that reflects the branding.

Webflow and digital marketing go hand in hand

If you want to run a promotion, you are advised to create a specific landing page that can be posted in conjunction with running seasonal discounts - ranging from Black Friday to the mid-day sale. All of this can be arranged in Webflow. Here are further examples of things you can do:

● Generate leads via a newsletter form

● Integrate your social media

● Integrate analytics tools like Google Analytics

● Using pop-ups and discount coupons

Diving Angel Webshop got an associated blog, which is a way to generate engagement and interest around the company. The blog can also be used to drive traffic to the webshop. Read more about how you can work with SEO in Webflow here.

Webflow makes it possible to take a holistic approach to your e-commerce and at the same time you can put more energy into your core business. Do not hesitate to contact LAPS if you also want a stylish webshop in Webflow.